De top 100 meest waardevolle bedrijven. De nummer 1 in deze lijst staat erg dik bovenaan en is momenteel de marktleider met meerdere producten. Hun laptops, tablets, mp3 spelers en hun telefoons zien er erg mooi uit want er wordt veel aandacht besteed aan het design en dat heeft zijn vruchten afgeworpen.
Rank | Brand | Brand Value ($bil) |
1 |
Apple
|
124.2 |
2 |
Microsoft
|
63.0 |
3 |
|
56.6 |
4 |
Coca-Cola
|
56.1 |
5 |
IBM
|
47.9 |
6 |
McDonald’s
|
39.9 |
7 |
General Electric
|
37.1 |
8 |
Samsung
|
35.0 |
9 |
Toyota
|
31.3 |
10 |
Louis Vuitton
|
29.9 |
11 |
BMW
|
28.8 |
12 |
Cisco
|
28.0 |
13 |
Intel
|
28.0 |
14 |
Disney
|
27.4 |
15 |
Oracle
|
25.8 |
16 |
AT&T
|
24.9 |
17 |
Mercedes-Benz
|
23.8 |
18 |
|
23.7 |
19 |
Wal-Mart
|
23.3 |
20 |
Honda
|
23.2 |
21 |
NIKE
|
22.1 |
22 |
Verizon
|
21.6 |
23 |
Budweiser
|
21.4 |
24 |
Amazon.com
|
21.4 |
25 |
SAP
|
20.7 |
26 |
American Express
|
20.7 |
27 |
Gillette
|
19.1 |
28 |
Pepsi
|
18.9 |
29 |
Nescafe
|
17.8 |
30 |
Marlboro
|
17.4 |
31 |
H&M
|
16.8 |
32 |
L’Oréal
|
16.6 |
33 |
Visa
|
16.0 |
34 |
HSBC
|
15.3 |
35 |
ESPN
|
14.8 |
36 |
Hewlett-Packard
|
14.2 |
37 |
Siemens
|
13.0 |
38 |
Audi
|
12.7 |
39 |
Gucci
|
12.5 |
40 |
IKEA
|
12.5 |
41 |
Nestle
|
12.1 |
42 |
Frito-Lay
|
12.1 |
43 |
Home Depot
|
11.8 |
44 |
UPS
|
11.1 |
45 |
Ford
|
11.1 |
46 |
Danone
|
11.0 |
47 |
Hermès
|
10.8 |
48 |
Fox
|
10.7 |
49 |
Accenture
|
10.5 |
50 |
Pampers
|
10.3 |
51 |
Zara
|
10.1 |
52 |
Wells Fargo
|
10.1 |
53 |
J.P. Morgan
|
9.3 |
54 |
Ebay
|
9.1 |
55 |
Kraft
|
8.9 |
56 |
Volkswagen
|
8.9 |
57 |
Caterpillar
|
8.8 |
58 |
Coach
|
8.8 |
59 |
Thomson Reuters
|
8.7 |
60 |
MasterCard
|
8.7 |
61 |
Starbucks
|
8.7 |
62 |
Chevrolet
|
8.6 |
63 |
Cartier
|
8.5 |
64 |
Colgate
|
8.4 |
65 |
Kellogg’s
|
8.3 |
66 |
Shell
|
8.3 |
67 |
Canon
|
8.1 |
68 |
Nissan
|
8.0 |
69 |
Prada
|
8.0 |
70 |
Adidas
|
7.9 |
71 |
Hyundai
|
7.8 |
72 |
Rolex
|
7.7 |
73 |
Lexus
|
7.7 |
74 |
Red Bull
|
7.5 |
75 |
Bank of America
|
7.4 |
76 |
Philips
|
7.2 |
77 |
John Deere
|
7.2 |
78 |
Allianz
|
7.0 |
79 |
Chanel
|
7.0 |
80 |
KIA Motors
|
6.9 |
81 |
Exxon Mobil
|
6.9 |
82 |
Santander
|
6.8 |
83 |
Heineken
|
6.7 |
84 |
Ralph Lauren
|
6.6 |
85 |
Subway
|
6.6 |
86 |
FedEx
|
6.6 |
87 |
RBC
|
6.6 |
88 |
Chase
|
6.5 |
89 |
Porsche
|
6.4 |
90 |
Lancome
|
6.3 |
91 |
LEGO
|
6.2 |
92 |
Ericsson
|
6.2 |
93 |
Goldman Sachs
|
6.2 |
94 |
Burberry
|
6.1 |
95 |
Sprite
|
6.1 |
96 |
Heinz
|
6.0 |
97 |
Boeing
|
6.0 |
98 |
Citi
|
6.0 |
99 |
MTV
|
5.8 |
100 |
Dell
|
5.8 |